The Membership Marketing Manager is responsible for developing and executing a comprehensive marketing plan to promote the Center’s membership program. The membership campaign raises $1 million+ annually from nearly 4,000 Friends of the Center members benefiting Segerstrom Center’s community engagement and education initiatives. This role will oversee multichannel marketing campaigns, benefit development/ fulfillment, assist with impact reports, and set program goals and budgets. Reporting to the Senior Director, Program Marketing, this position will work closely with the calling center manager to create strategies and goals for telefunding and telemarketing. Additionally, this role will work collaboratively with the Development team primarily with Individual Giving and Special Events.
- Participate in the implementation of integrated strategic communication and marketing plan designed to promote the membership program at Segerstrom Center for the Arts among our key stakeholders, broaden awareness, and increase the visibility of our program across relevant audiences.
- Set, with review from the Senior Director, program marketing and vice president of development, annual budgets, quarterly projections, and revenue goals.
- Develop multichannel strategies to increase membership acquisition and annual membership renewals.
- Execution and evaluation of all benefit fulfillment and stewardship for Friends of the Center members.
- Identify, cultivate, and manage communication strategies for prospective Friends members from existing Segerstrom Center patrons as well as new patrons.
- Develop membership cultivation pipeline including direct mail, email, and SMS automation in conjunction with e-commerce Manager.
- Create content and collateral for acquisition, renewal, and special interest campaigns with assistance from content creator coordinator and in-house graphics team.
- Coordinate and negotiate contracts for work with mail houses for direct mail fulfillment projects.
- Manage, with support from the Assistant Manager, stewardship distribution of all Friends gift acknowledgments.
- Responsible for managing all Friends of the Center member events (1-3 per year), with support from the Special Events team, including event strategy and logistics, invitation list, budget management, and event execution.
- Plan and execute external fundraising and community building and outreach events on occasion as opportunities arise.
- Collaborate with the Calling Center Manager on lead generation and campaign strategies for Friends of the Center telefunding.
- Collaborate with the marketing team to incorporate Friends of the Center giving opportunities in subscription materials, newsletters, and elsewhere.
- Partner with the Assistant Manager, stewardship to create and distribute digital impact reports.
*- Other duties may be assigned by the supervisor in support of departmental goals
- Bachelor’s degree.
- Three plus years of membership management, loyalty programs or subscription management or three plus years of marketing experience.
- Solid understanding of membership marketing principles.
- Strong computer aptitude with Microsoft Office, Slack, and donor databases.
- Familiarity with Tessitura is a major plus.
- Experience using a content management system, sending email campaigns, or employing a marketing automation platform.
- Experience or knowledge of the performing arts.
- Excellent oral and written communication skills.
- Strong organizational and problem-solving skills.
- Ability to manage and prioritize multiple simultaneous projects in a fast-paced environment while adhering to deadlines and collaborating with people at all levels of the organization.
- Strong critical thinking and data analysis skills.
- Strong initiative, self-confidence, creativity, and entrepreneurial skills, who enjoys working independently and as a self-starter.
- Well-organized, able to plan and manage strategically yet have sufficient focus on details to assure effective implementation and follow-through.
- An innate ability to inspire others toward accomplishing common objectives and goals.
- A personable, positive, and diplomatic individual with integrity and a sense of humor, who works effectively with a variety of stakeholders.
- Adaptable; excels in a fast-paced working environment and welcomes challenges.
- Genuine interest in the arts; understand and support the Center’s mission with an ability to articulate this mission to others.
- Frequently perform desk-based computer tasks, use telephone, and write by hand.
- Routine walking/standing.
- Occasionally lift/carry objects weighing up to 20 pounds.
- This job’s specific vision abilities include close vision, distance vision, and the ability to adjust focus.
* - Consistent with its obligations under the law, Segerstrom Center for the Arts will provide reasonable accommodation to any employee with a disability who requires accommodation to perform essential functions of their job
- Occasional work on weekends.
- Occasional exposure to outside weather conditions.
- The noise level in the work environment is usually quiet.
Segerstrom Center for the Arts is an Equal Opportunity Employer (EEO). All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, gender, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other status protected by local, state, or federal law.